BridgePoint is a new forum in the US, founded to support Christian business leaders who want to think critically, act strategically, and apply their faith to marketplace issues.
With a branding exerise already underway, I joined the project team to create BridgePoint’s new visual identity—and to deliver the resources they needed to build a suite of modular course material.
Brand identity
The simple iconic curve of a bridge, partnered with its reflection in the surface below, creates a striking, contoured—almost physical—symbol.
Meanwhile, the sturdiness of the icon is softened by a complementary series of commissioned photography, using organic double exposures to suggest the interplay of faith and work, thought and deed, imagination and materiality, human and spiritual.
Project credits
Project lead Paul Graves
Photography Mallory MacDonald
Template build Joanna Doyle
